Licensing
Protecting and Celebrating Our Brand
All apparel and promotional items using the university name or logo(s) must be produced by a licensed vendor. This includes royalty-bearing and non-royalty-bearing items that are for external or internal use. Additionally, signage, environmental graphics, or digital marketing (including website, social media, etc.) that include the university name or logo(s) must be reviewed by the Office of Marketing and Communications prior to installation.
WHY IS LICENSING IMPORTANT?
Protection
Licensing prevents unlicensed vendors, who aren't paying royalty fees, from using our logos. Approving vendors means we have the chance to review their products and artwork to prevent the sale of low-quality, offensive, vulgar or incorrectly branded products featuring ETAMU marks.
Promotion
Working with outside vendors and retailers allows us to promote our brand outside of Commerce. It helps to raise our brand awareness and create a consistent image so that we are constantly at the top of our audience’s minds. Each product worn or used by a consumer is additional exposure for the university.
Profits
Licensed vendors who are selling products with our name must pay royalty fees to the university. This money directly supports programs and initiatives on campus. Support the university and use a licensed vendor.
Find or Become a Licensed Vendor
Collegiate Licensing
Companies that want to produce East Texas A&M branded merchandise for retail sale or internal use must get licensed through Collegiate Licensing Company (CLC).
Direct to Consumer License
Businesses that would sell less than $2,500 per year in licensed East Texas A&M merchandise through methods such as websites, craft shows, events, etc. may be eligible to become a Direct to Consumer Vendor. No wholesales or sales to third-party retailers are permitted.
Intellectual Property Usage
Businesses that would like to utilize East Texas A&M intellectual property including marks and logos for marketing and promotional purposes should contact the Office of Marketing and Communications or Lion Athletics to receive rights usage approval.
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Contact Us
- Office of Marketing and Communications
- 903.886.5128
- [email protected]
- Binnion Hall, 140
- 1500 Education Drive
- Commerce, TX 75428