Brand Pillars
Our Guiding Principles
Brand pillars are guiding principles for the East Texas A&M brand. These deep-seated truths go beyond a simple list of adjectives and qualities.
The following brand pillars describe the essence of the East Texas A&M brand and what we stand for every day. These pillars should exist in every touchpoint—visually, verbally and culturally—guiding us in all our consumer interactions, communications and decisions. They help us focus on what's important and are directives we can live by.
A university education should prepare students for a life that is rich with personal and professional successes. We not only equip students with a foundation for success but also real-world knowledge and challenging situations that help them stand out in a crowd. Upon graduation, our students are prepared to promote life-changing social and economic growth in the world around them.
The transfer of new and impactful knowledge to the communities we serve is an essential element of our identity as an institution. We nimbly deliver teaching, learning and research breakthroughs that directly improve the lives of those we serve.
To sustain our legacy as a pillar of quality education in Texas, we work to ensure that the university has the necessary people, financial resources, facilities and environment to serve its students both today and in the future.
2024-2029 Strategic Plan
Our brand pillars, also known as foundational principals, can be found in our Strategic Plan, along with other information regarding the goals and direction of the university through 2029.
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Contact Us
- Office of Marketing and Communications
- 903.886.5128
- [email protected]
- Binnion Hall, 140
- 1500 Education Drive
- Commerce, TX 75428